My First Nest Egg and Landings Credit Union partner to expand financial literacy education for children


Partnership with My First Nest Egg will give Landings Credit Union members access to a new financial education platform

PHOENIX, AZ (July 13, 2022)My First Nest Egg, a new digital financial literacy system that gamifies healthy financial habits for kids ages 3-12, and Landings Credit Union, a credit union serving the Valley for over 65 years, have partnered to provide Landings’ youngest members and their families a fun way to earn, save and be generous. The app not only operates as a chore and award management system for families, but also provides an age-appropriate financial literacy curriculum for kids.

A custom co-branded version of the My First Nest Egg app and content will be made available to Landings’ members at no cost to the members.  This partnership is instrumental in realizing the mission of both parties in spreading financial wellness to their communities. This partnership will not only benefit Landings’ current members, but it will also strengthen the relationship between Landings and its future members by making Landings their trusted banking home for life.

My First Nest Egg enlisted the help of a child psychologist to design a unique product which puts the mental wellness of children first. The app makes learning healthy money habits fun with earning puzzles, leaderboards, and a robust financial curriculum. Money habits are set as early as age 7, but most kids lack exposure to even basic money concepts during these early years. This lack of early education has caused a financial literacy epidemic, and is a key driver of poor mental health in adulthood. 64% of adults identify money as a significant stressor in their lives. Money is more about the mind than it is the math, and My First Nest Egg seeks to instill good habits in childhood to enhance financial outcomes and decrease financial stress in adulthood.

My First Nest Egg’s co-founder and COO, Annie Shoen, has summed up their mission as the eradication of financial illiteracy. “We are moms in the trenches who live the daily challenges facing children and families. As such, we are uniquely positioned to tackle this problem. We believe our mission is as lofty as it is achievable.”

While the My First Nest Egg app is available to the public for purchase through the Apple and Google Play stores, a major aspect of the company’s efforts to improve financial literacy is facilitating partnerships with trusted institutions who are already committed to giving their customers the tools to achieve financial success.

Nicolle Hood, My First Nest Egg’s co-founder and CEO, said: “We believe that financial literacy is key to reducing income inequality. We see the value of partnering with financial institutions committed to more than just a customer-business relationship with the people they serve.  By offering a fun, safe, and easy way to integrate education into their services, we strive to impact more lives while facilitating trust and a sense of community between customers and financial institutions. From our very first conversation with Brian Lee, the CEO of Landings, we knew we had found an ideal partner who is truly willing to invest in the wellness of future members.”

“Landings Credit Union is proud to partner with My First Nest Egg to deliver engaging financial literacy content in a fun and age-appropriate way,” said Landings CEO, Brian Lee. “Since Landings’ founding (formerly Tempe Schools Credit Union) by teachers 69 years ago, we have focused on educating and helping the next generation develop skills for financial success. My First Nest Egg helps us continue our pursuit of our members’ financial wellness with the latest technology. We are also proud to support a local female and minority-owned business.”

Landings will be rolling out the My First Nest Egg program to its members in the Fall of 2022.

About My First Nest Egg

Co-founders, Nicolle and Annie, have been friends for years and have 3 and 4 kids respectively. Confined due to Covid lockdowns, they were desperate to motivate their children to do chores and schoolwork with fewer tears and were shocked to discover their kids did not understand the value of a dollar. These moms and former attorneys studied the chore apps and the debit cards for kids, but when they could not find an age-appropriate solution for their young children, they got to work.  After consulting with child psychologists, financial experts, educators, and lots of parents, they created a cutting-edge financial literacy tool.  Today, My First Nest Egg is helping families give their young children healthy financial habits with a system backed by behavioral psychology and kid approved fun.

For more information visit, follow My First Nest Egg on Facebook, Instagram, and Linked In.

About Landings Credit Union

Landings Credit Union, based in Tempe, AZ, has been serving its diverse membership for 69 years, providing assistance to meet their financial goals. Landings currently has an asset size of about $255 million and 14,700 members.

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