Aston, PA — Sun East Federal Credit Union has selected Jeff Gehris, CCE, to serve as its next Chief Executive Officer, beginning November 2, 2026. He succeeds Debbie Cook, CCE, who will remain with the credit union, serving in an advisory role as President, until her retirement on December 31, 2026. “Throughout our search process, Jeff sto...
The two-year Treasury yield moved from 0.27% to 4.40% in just fifteen months between October 2021 and January 2023. The impact was immediate and widespread. Industry-wide unrealized losses peaked at $41 billion. Liquidity ratios dropped from 18.4% to 11.5%, well below the decade average. Return on assets fell from 68 basis points in 2023 to 63...
Financial institutions have spent years digitizing the mortgage and HELOC process. Today’s borrowers can research products online, start applications, and even upload documents electronically without ever visiting a branch.That is real progress. But digital doesn’t always make the process easy.Borrowers still lose momentum at surprisingly ...
~ New partnership supports credit union’s focus on modernized member digital experience including enhanced business banking and top-tier security ~ BROWNSTOWN TOWNSHIP, Mich., Oct 20, 2026 – City & County Credit Union (City & County – $1.1 billion in assets) has selected Mahalo Banking’s Thoughtful Banking® platform as its new...
TUSTIN, Calif. (June 23, 2026) – SchoolsFirst Federal Credit Union has awarded more than $200,000 in college scholarships to 245 students as part of its 2026 Member Education Award (MEA) scholarship program.Launched in 2000, the program supports the long-term success of its Members pursuing their educational goals. The majority of the 2026 winner...
OKLAHOMA CITY, OK (October 14, 2025) – Tinker Federal Credit Union (TFCU) has named Jennalee Hunter senior vice president of human resources. In this role, Hunter oversees the credit union’s human resources operations, including hiring and staff development, employee relations, compensation, benefits and organizational growth. Hunter began...
For years, the rallying cry across the credit union movement has been digital engagement. Members rarely visit a traditional branch for routine transactions, instead carrying a full-service credit union in the palm of their hand to check balances, deposit checks, and transfer funds digitally on their mobile device. As a result, credit unions meticu...
A member finances a car on a Saturday afternoon, drives off the lot and may not give your credit union another thought—until it’s time to make the first payment.Every month after that, they return. Not necessarily to a branch or even your website, but to a payment screen. For an indirect borrower, that screen may be the only “branch” th...
Most credit union marketing still runs on a quarterly rhythm. Leadership names a priority, such as certificates this quarter, home equity the next. Someone pulls a list, sends the email, tracks responses in a spreadsheet, and reports the results. Then the calendar turns over, and the team starts again from nothing.That approach generates acti...
Sept. 1, 2026 (WASHINGTON, NEW JERSEY) --- TFD Consulting LLC, a boutique, independent national consulting firm, is marking a 10-year milestone within the financial services industry. Best known for its work ethic that embraces family-style values and integrity, the firm specializes in contract evaluations and negotiations, and last year alone repo...
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