Four-Pronged Customer Acquisition Strategy for Today’s Omni-Channel Environment

Customer acquisition, retention, and relationship expansion activity throughout the customer journey has dramatically changed in an evolving Omni customer delivery ecosystem. Institutions have lost personal interaction in the early awareness and consideration stages due to a shift toward digital pre-purchase research and consumption. Earlier prospect and customer detection requires innovation to identify guests and quantify needs and purchase propensity. A successful customer acquisition and retention strategy in an Omni-chann...

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