Make Every Employee Part of “The Why”
BY KENNETH C. BATOR, MBA
There is a lot of talk about how consumers aren't just looking for products and services these days. They're looking for and expecting an experience. I continually have a number of conversations about this during pre-team building sessions with my clients. The first thing I explain to CEOs is it's nearly impossible to consistently provide a positive member experience when the employee experience is poor.
For all of you “numbers people” out there, it's a fairly simple equation. C'mon, you know who you are. You’re the ones that immediately ask “What's the ROI?” when the VP of Marketing wants to begin a social media campaign or the VP of Human Resources wants to implement a new training program. The equation is simply Happy Employees = Happy Members...
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