Collins Community Credit Union’s New Headquarters: Industry Leaders in Vision
CEDAR RAPIDS, Iowa - New technology is rapidly changing consumer behavior, and many industries are adjusting their strategies to accommodate their customers. In the financial services industry, financial institutions are focusing on improving customer experience - rather than transaction selling - by giving customers the ability to engage whenever and wherever they want. Many credit unions have adopted this approach by enabling their members to conduct business online through websites and custom mobile apps, in a branch, or by phone.
A common misconception is that most young adults only want to bank online...
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