Your Most Important Branch Your Website
BY KENNETH C. BATOR
Having company over to our house is always at least a minor project. Even if I have invited only one friend over to watch a game my wife is frantically vacuuming, cleaning mirrors, and wiping down surfaces. It usually leads me to say something like, “They’re not even going to be in this room!” To which I get response such as, “I’m not having any of my guests coming into a messy house.” That’s the way most credit unions and banks feel about their branches…although I have come across a few that haven’t. When you have more visitors per day to your website than you do in any of your locations why wouldn’t you have the same approach with your online presence?