Traditional Sales Training…Don’t Your Employees Deserve Better?
“Have you had any sales training?” This was one of the initial questions during my first interview for what eventually began my career in the credit union industry. My answer, “Tons!” By the time I had been offered my first credit union job I had worked two years at a Citibank branch during college and then another two years as a registered representative for two different brokerage firms.
My sales training during those four years took many forms. There was classroom training which consisted of explaining the differences between features and benefits. There were scripts that were designed to help me overcome objections such as...