Payfinia and Deluxe Partner to Enable Paze® for ISVs, Embedding Payments Across Issuer and Merchant Ecosystems
~Collaboration enables
ISVs to embed bank supported digital wallets into their platforms while
modernizing checkout for small businesses, community financial institutions and
users~
PORTLAND,
Ore. - Payfinia, an independent payment services firm providing an open
payments framework, announced a new partnership with Deluxe, a trusted Payments and Data company serving millions of small businesses
and financial institutions. Together, the organizations are expanding access to
Paze®, a digital wallet and online
checkout experience developed by Early Warning Services and offered by leading
U.S. financial institutions.
Through
this collaboration, Payfinia will support credit unions and community banks in
enabling Paze for their cardholders, while Deluxe empowers merchants to accept
Paze at checkout. The combined effort strengthens the availability of secure,
bank-supported digital payments on both sides of the ecosystem – issuers and
acquirers.
For Independent Software Vendors
(ISVs) building commerce, billing and vertical market platforms, the
partnership delivers a turnkey way to embed Paze directly into their
applications. Through Deluxe’s payment gateway and network, ISVs can offer a
bank supported digital wallet inside their software without managing issuer
relationships, wallet integrations, or ongoing certification. This allows
software platforms to deliver a modern checkout experience while maintaining
control over the user experience, data flows, and monetization strategy.
Paze offers a fast, secure, and
password free online checkout experience that can be embedded directly into
software platforms. By integrating Paze into its payment network and gateway,
Deluxe enables ISVs and merchants to accept bank supported digital wallet
payments natively within their applications, accelerating time to market while
reducing integration complexity. Payfinia further extends these capabilities,
enabling community financial institutions to activate Paze’s digital wallet
services within their online and mobile banking applications for seamless
cardholder access.
“Community
financial institutions are prioritizing seamless eCommerce experiences, and
their cardholders increasingly expect checkout options that originate within
their trusted digital banking environment,” said Keith Riddle, General Manager
of Payfinia. “Our collaboration with Deluxe strengthens Paze’s presence across
both sides of the transaction. As issuers activate Paze for their cardholders,
merchants are simultaneously enabled to accept those payments. Together, we are
elevating the digital commerce experience to enhance security, expand payment
choice, and drive long‑term value for financial institutions, merchants, and
consumers.”
As
a Paze merchant partner, Deluxe enables its broad merchant base to add Paze
alongside existing payment methods, helping businesses reduce checkout
friction, decrease cart abandonment, and improve consumer trust.
“Software
platforms are increasingly responsible for how payments are experienced,
secured, and monetized,” said Brian Mahony, President of Deluxe Merchant
Services. “This partnership allows ISVs to embed Paze into their platforms
using our payments infrastructure, giving them access to a bank supported
digital wallet without taking on additional operational burden. Together with
Payfinia, we are enabling software companies to deliver trusted, modern payment
experiences at scale.”
For ISVs, the collaboration provides a
scalable payments foundation that supports embedded checkout, stronger consumer
trust, and long-term platform differentiation.
About Deluxe Corporation
Deluxe, a trusted P...