Fighting Over the Counter Fraud
Consumer preferences have shifted toward digital self-service, forcing financial institutions (FIs) to rethink the role branches play in today’s financial services landscape. Yet leading banks like Chase view branches as catalysts for economic growth and vital components of customer engagement. JPMorgan Chase’s internal research highlights the substantial impact branches have on lending, engagement, and deposit balances.Although branch activity isn’t what it once was, the branch remains far from obsolete. In July, Chase celebrated the construction of its 1,000th branch since launching its market expansion initiative in 2018. PNC recently announced plans to double its branch openings to more than 200 across six states, and Frost Bank has now opened 28 financial centers in the Dal...