Members First Credit Union Promotes Bethany Dutcher to Chief Marketing & Strategy Officer
MIDLAND,
MICHIGAN - Members First Credit Union (M1)
is proud to announce the appointment of Bethany
Dutcher as its new chief marketing & strategy officer, effective
immediately. Dutcher brings more than 20 years of credit union experience to
the role. She previously served as vice president of marketing at Members
First.
In
her new position, Dutcher will oversee the credit union’s marketing, strategic
planning, and brand development, guiding initiatives to ensure M1 continues to
create meaningful impact for its members and Michigan communities.
During
her time at M1, Dutcher has played a pivotal role in shaping the credit union’s
growth and member experience, spearheading the 2023 brand refresh, launching
the Joy in Teaching Grant Initiative and contributing to membership growth of
12.45%. With a strong focus on brand strategy and community connection, she is
recognized as a leader who drives both innovation and impact in the credit
union movement.
Dutcher
also contributed to the development of new products and services designed to
fulfill M1’s promise of helping people on their journey of wellbeing. These
include the reverse tiered Money Market, which removes barriers to savings and
helps members build emergency funds faster; Thrive Checking, which ensures
every member finds a checking account that fits their needs; and the upcoming
Greenlight Debit Card, empowering M1’s youngest members to build financial
literacy and wellbeing habits early in life.
“Bethany
has been instrumental in driving our brand and strategic growth, we are excited
to welcome her to the C-suite. She has an incredible ability to connect our
strategy to our purpose, ensuring every initiative strengthens our members’
wellbeing,” shared Carrie Iafrate, president and CEO of Members First Credit
Union.
“I’m
honored to step into this role and proud...