The Case for Branches: Why Physical Locations Still Matter
Over the last decade, many routine banking tasks have conveniently migrated to digital platforms accessible through smartphones and computers. Despite the increased focus on digital banking enhancements, physical branch locations still play a key role providing U.S. banking customers and credit union members with an omnichannel banking experience. In fact, 45% of American bank account holders reported handling some banking matters in person at a branch location in the first quarter of 2025. Although digital banking advancements have provided convenience, there are still enduring reasons why consumers continue to utilize physical locations. Financial institutions should prioritize branch locations for the invaluable benefits they provide, including personalized service, assis...