SWBC Marketing and SWIVEL® Win Silver ADDY Award for Brand Evolution
A Strategic Approach to a Modern Identity
SAN ANTONIO, TX (March 25, 2025)—SWIVEL®, a subsidiary of SWBC that specializes in payment solutions, has collaborated with the SWBC Marketing team to earn a Silver ADDY Award from the American Advertising Federation (AAF) in San Antonio. The AAF is the nation’s oldest advertising trade association, dedicated to recognizing and celebrating excellence in advertising and marketing. This prestigious award honors the evolution of SWIVEL’s refreshed branding guidelines, positioning the company as a modern, innovative payment industry leader.
“We are incredibly honored to receive this recognition from AAF San Antonio,” said Debbie Serot, Chief Marketing & Revenue Officer of SWBC. “This award is a testament to the hard work and collaboration between our marketing team and SWIVEL, as well as our shared vision of pushing the brand forward to meet the evolving industry needs.”
SWIVEL leaned on the SWBC Marketing team to thoughtfully refine their ideas, aiming for a consistent and effective representation across all marketing materials, both internally and externally. The development of comprehensive guidelines illustrates SWIVEL’s dedication to innovation and progressive solutions. Through a strategic emphasis on design and visual identity, the new branding guidelines establish a bold, contemporary, and tech-savvy presence that aligns with customers' values and expectations.
“We are proud to see this brand transformation that truly embodies the spirit of SWIVEL,” said Amanda Crocker, President of SWIVEL. “This award highlights the impact of strategic design in strengthening our brand’s presence and future.”
By modernizing its identity, SWIVEL continues to strengthen its position as a trusted leader in payments, dedicated to driving innovation and delivering exceptional solutions.