Keep Your Credit Union Human
With an average member age of 53, credit unions are investing heavily in digital transformation in an effort to attract younger members. However, data shows that Gen Z and millennials value member-ownership, community focus, and personalized service. The human impact of “people helping people” cannot be replaced by technology. To stay competitive, credit unions must prioritize and promote their Human Culture.Key Takeaways:· According to recent polls, 47% of GenZ consumers are open to switching from their current banks to credit unions.· For many GenZ and Millennial consumers Human Culture is as important as Digital Culture. They want personal, not artificial service.· The key is to Serve People with Technology, but Help People with People.· Case Study: TQC T...