What could be greatly improved in banking from 2024 to 2025?
Jon Tvrdik, CEO, WaveCX
One of
the most significant areas for improvement in banking this year is the
humanization of digital experiences. Financial institutions need to focus on
delivering solutions that build trust and loyalty while keeping services intuitive,
accessible and proactive. This involves putting simplicity and personalization
at the forefront of digital interactions. By leveraging AI-powered tools, banks
can provide seamless and personalized experiences that meet the evolving needs
of their customers.
Additionally, there is a need to improve the accessibility and implementation of advanced technologies for institutions of all sizes. While the technology is ready, adoption depends on overcoming resource constraints, training teams to adapt to new ways of working, and aligning these tools with compliance frameworks. Making these technologies accessible and easy to implement will be crucial for widespread adoption and success.
These improvements will not only enhance the overall customer experience, but also position financial institutions to compete more effectively in the rapidly evolving digital landscape.