Be There for Members When It Matters Most This Summer
Summer brings several opportunities for credit unions to engage their membership when overall interaction is down given the unpredictable macroeconomic forecast: a flood of significant milestones like weddings, graduations and retirements in your members’ lives, which bring with them changing needs and organic demand for new products and services.
Credit unions can capture these opportunities and support members by building a summer engagement strategy around a simple idea: Show up for your members at these moments that matter most.
Meeting the needs that come with members’ summer milestones
For the last year and a half, Accenture has been preaching what it calls “life centricity” to financial institutions. In its 2023 Global Banking Consumer Study, Accenture urged financial institutions to move from a more transactional relationship with members to “playing a more meaningful role in customers’ lives and helping them achieve their life aspirations.”
Life milestones are the anchor points for this kind of life-centric member engagement. Why? Because member life milestones are the biggest driver of organic demand for net-new financial products and services. Take these three common summer milestones as perfect examples: