PSCU/Co-op Solutions Enters its Next Era as Velera
New name reflects CUSO’s dedication to driving velocity and credit union growth in a new era for the financial services industry
St. Petersburg, Fla. — PSCU/Co-op Solutions, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, today announced its rebranding as Velera.
The new name represents the CUSO’s unique ability to drive velocity and positive momentum for credit union success in a new era characterized by technological disruption, shifting consumer expectations, and an increasingly complex regulatory environment. The brand speaks to the decades-long dedication of PSCU and Co-op Solutions to propelling the success of the credit union industry, while highlighting the combined team’s focus on driving credit union growth, which is signified by the arrow on the “a” in the Velera logo.
“As we look to the future and the rapidly shifting landscape, we have a choice: to maintain the status quo or to accelerate – and we are choosing to embrace the challenge of acceleration and velocity on behalf of our credit unions,” said Velera President and CEO Chuck Fagan. “We are now Velera, and we are extremely proud of what we are creating with this new brand. We are energized for the future as we provide credit unions with a competitive advantage in an ever-evolving market, ultimately driving momentum for credit union missions across the country.”
The key to Velera’s success, and the essence of the brand, can be found where trust and innovation come together to create the velocity that propels credit unions forward. The driving forces behind this energy are an amplified organization purpose, agile leadership and powerful partnerships.