Texans Credit Union Prioritizes Member Experience with Promotion of Mike McWethy
Financial services executive positions Texans to exceed industry and member expectations
David Frazier, president and CEO of Texans Credit Union, hired McWethy in 2020 with the vision to create a unique organizational structure prioritizing Texans’ member experience. McWethy’s career experience and dedication to ‘service through process’ makes him uniquely qualified to direct each of these areas, with the ability to collaborate and communicate under this structure.
“I knew Mike’s passion and knowledge of credit union operations could align our teams toward a single priority – a first-class member experience,” said Frazier. “While most credit unions have C-suite management direct their singular specialty and attempt to collaborate at the top level of the organization, our unique structure allows for a focused strategy executed with increased efficiency and collaboration.”[CH1]
McWethy's commitment to enhancing member interactions, irrespective of the scale,[CH2] complexity or simplicity, has remained steadfast over the past four years. “I am passionate about the moments that make a lasting impression,” said McWethy. “Creating these powerful moments requires ongoing strategic focus and the technology to support an elevated experience for every Texan."
Last year alone, Texans impacted over 25 member touchpoints of varying degrees. From implementing new products to improved communication channels, to increased automation, his ability to take a deep dive into each process has allowed for huge advances toward the strategic vision for Texans.
“We still have a way to go in elevating Texans to even greater heights,” said McWethy. “Team Texans continues to impress with the ability to adapt and innovate, and I am honored for this promotion but even more optimistic about Texans' ability to exceed industry expectations.”
About Texans Credit Union:
Texans Credit Union is a not-for-profit financial institution serving North Texas members since 1953. Headquartered in Richardson, Texas, Texans Credit Union has more than 120,000 members and $2.1 billion in assets. Our mission is to provide members with exceptional service, value and financial products to help individuals achieve their financial goals. We offer a full range of banking services, including checking and savings accounts, loans, mortgages, credit cards and investment options. Texans Credit Union is one of the largest credit unions in the state. For more information, please visit texanscu.org or follow us on LinkedIn, Facebook and Twitter.