Texans Credit Union Welcomes Jessie Swendig as Senior VP of Marketing and Business Development

Strategic Hire Strengthens Company’s Leadership Team and Accelerates Growth Initiatives


RICHARDSON, Texas (Dec. 12, 2023) - Texans Credit Union (Texans), a leading credit union in North Texas, proudly announces the hiring of Jessie Swendig as the senior vice president of marketing and business development. With an impressive track record spanning over a decade, Swendig brings a wealth of experience to her new role, where she will be responsible for overseeing all marketing initiatives for the credit union. 


Before joining Texans, Swendig held the position of senior vice president of marketing and community impact at Neighborhood Credit Union, where her strategic contributions played a pivotal role in shaping the organization's long-term goals. Under her leadership, the credit union achieved a 75% year-over-year growth in the credit card portfolio. Her extensive experience positions her as a valuable asset as Texans continues to evolve and expand.


"We are excited to welcome Jessie to the Texans Credit Union family," said David Frazier, president and CEO at Texans Credit Union. "Her industry knowledge, strategic vision and commitment to excellence make her the perfect fit for our organization. We look forward to the innovative contributions she will bring to our marketing and corporate communications efforts."


Swendig’s career includes notable achievements, such as leading a comprehensive brand refresh project encompassing a new logo, website redesign and facility updates. She served as the project lead for significant initiatives such as contactless card and mobile wallet implementations and the successful launch of checking products. Beyond her marketing expertise, she played a crucial role in executive communications and member onboarding for multiple credit union mergers. 


Swendig served as a board member for the Cornerstone League, a trade association for credit unions serving Texas, Oklahoma, Arkansas, Missouri and Kansas. She earned a Bachelor of Science in Agriculture Business from Texas A&M University and is currently pursuing her MBA in Strategic Management at the University of North Texas.


About Texans Credit Union

Texans Credit Union is a not-for-profit financial institution serving North Texas members since 1953. Headquartered in Richardson, Texas, Texans Credit Union has more than 120,000 members and $2.1 billion in assets. Our mission is to provide members with exceptional service, value and financial products to help individuals achieve their financial goals. We offer a full range of banking services, including checking and savings accounts, loans, mortgages, credit cards and investment options. Texans Credit Union is one of the largest credit unions in the state. For more information, please visit texanscu.org or follow us on LinkedInFacebook and Twitter.

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