Branch Performance
Digital rise = branch demise: Not so fast, consider these facts . . .
Doomsday messages about the death of bank and credit union branches neglect to examine important data and related considerations. Yes, the overall number of branches
and their overall foot traffic
do continue to decline amidst increasing adoption of digital and mobile channels.
But, many institutions, in fact, are opening or are planning to open branches and most customers expect to use branches in the future (see Sidebar for relevant data).
Deeper analysis shows th...
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