How To Recruit Gen Z Employees to Credit Unions
As the newest generation to enter the workforce, Gen Z employees bring a new set of skills, values, and expectations to the table. Unfortunately, many don’t consider financial careers such as working at credit unions because they figure the work is repetitive and boring. Knowing how to recruit Gen Z employees to your credit union will help you overcome this stigma and bring in the fresh talent you need to thrive.
Build a Good Brand
Credit unions need to understand that Gen Z employees are looking for more than just a job. They want to work for brands that align with their values and do good in the world. Gen Z features different demographics with unique values, but many believe that diversity, inclusivity, and social responsibility are important.
To attract Gen Z employees, credit unions should build a good brand and advertise it. You can also highlight the benefits of working at a credit union, such as job security, opportunities for professional development, and competitive salaries. Defining and publicizing your business’s values can also help.
Leverage Technology and Innovation
Gen Z, having grown up in the digital age, is a highly tech-savvy generation that values innovation. Credit unions aiming to attract this cohort should embrace technology and innovation, not just in their product offerings but in their day-to-day operations as well.
Embracing technology and innovation could involve utilizing modern platforms for recruitment, incorporating technology into training programs, or highlighting digital advancements in credit union services. Showcase your commitment to technological trends and innovation to stand out in the eyes of Gen Z candidates.
Foster Diverse and Inclusive Work Culture
Gen Z employees are the most diverse generation to enter the workforce. Credit unions need to foster a culture that values and respects employee differences, including different backgrounds, races, gender identities, orientations, and abilities. Respecting age is also important, which is why you should recruit a multi-generational workforce—not just Gen Z staff. Different generations can all learn from each other.
Credit unions can foster a diverse and inclusive culture through training and development programs and employee feedback. Take constructive criticism to heart so that you can create a fantastic place for everyone to work.
Recruiting Gen Z employees to credit unions may seem challenging at first, but doing so will keep you ahead of the hiring curve. If you can find young employees to invest in your credit union as you invest in them, you can create loyal employees that will keep your credit union running.