CommonWealth Central Credit Union Welcomes New Chief Experience Officer Kimberly Oblak

San Jose, CA (November 15, 2023) – CommonWealth Central Credit Union has selected Kimberly Oblak as its new Chief Experience Officer (CXO). She was placed by DDJ Myers, the well-known leadership development firm that offers a broad range of solutions to help clients optimize their greatest assets - their people.

“We are thrilled to welcome Kimberly to our team. She shares our passion for improving the financial well-being of our members and brings valuable expertise and knowledge in many key areas, including optimizing retail delivery and enhancing user experience,” said Viktoria Earle, CEO.

Oblak brings more than 20 years of financial services experience, with over fifteen years focused on strategic areas including business development, team transformation and member success. She most recently served as Chief Retail Officer for LA Financial Credit Union in Pasadena. 

"I'm beyond excited to join the CommonWealth team and spearhead member experience efforts for this leading organization,” says Oblak. “Together, I’m confident that we will create exceptional experiences for our members and employees.”

Oblak completed her Master of Science Administration in Business Management at Walsh College and Bachelor of Arts in Business Management at Northwood University. She has also continued her professional education through CUES CEO Institutes at The Wharton School, Darden Business School, and Cornell University to become a Certified Chief Executive (CCE).

"My experience working with DDJ Myers was seamless. Their team’s industry knowledge, proven process and thorough analysis allow them to truly understand a candidate's experience and a cooperative’s needs to help both parties find the best fit," says Oblak.

As CXO, Kimberly will serve as a strong steward of CommonWealth’s brand and take responsibility for the member experience across all channels. She will also serve as a key member of the executive team, providing expertise, creativity, and meaningful insights to help drive strategic business decisions and results.

About CommonWealth Central Credit Union
Back in 1958, ten individuals pooled together funds in the amount of $104 to form a credit union that would later become CommonWealth Central Credit Union. Serving communities in Santa Clara County, California, CommonWealth has grown to over 40,000 members and $680 million in assets. The Credit Union’s continued success is also reflected in its efforts to give back and make a meaningful impact in local communities. For more information, visit

About DDJ Myers, An ALM First Company

DDJ Myers specializes in leadership success through executive recruitment, strategic organization, and board development for financial institutions. In addition, they offer a broad range of online assessments to help companies optimize their greatest assets – their people. DDJ Myers joined forces with ALM First, a strategic partner that offers depositories an array of financial advisory services, in 2022 to provide expanded educational opportunities and solutions to help clients optimize both people and financial performance. Learn more at or visit our parent company

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