KEMBA Financial Credit Union Hires Executive for New Role
August 22, 2023, Columbus, Ohio – KEMBA Financial Credit Union, the largest Central Ohio-based credit union, with more than 128,000 members and $2 billion-plus in assets, announces the hiring of Dawn Brahma as Chief Sales Officer (CSO).
“We’re fortunate to have Dawn on our team in this brand-new role,” said President & CEO Mark Decello. “Her excellent reputation for driving strategy and delivering results will help position us to grow and better serve our current and future members.”
In this new role at the Credit Union, Brahma – with more than 25 years of experience in the banking industry – will lead the sales team and further support the Credit Union’s member-focused approach. She will have responsibility for the sales strategy, which entails ensuring that the products and services that KEMBA offers continue to meet the needs of its members and improve their overall financial wellness.
“I am thrilled to be here,” Brahma said. “KEMBA has a great reputation for service to members and the community.” Brahma said.
In her vast experience, Brahma has held many roles, from directing frontline teams and sales, to service and operations strategy, to a variety of leadership roles. She holds an undergraduate degree in Psychology from Ohio State and an MBA from Ashland University. In addition, she’s a graduate of the Consumer Banker Association’s Executive Banking School.
Likewise, Brahma’s vision aligns with KEMBA’s mission – existing to enrich the financial lives of its members and associates. She thrives on the idea of improving people’s lives through their finances.
“My purpose is to help people,” she said. “I want to change lives for the better and believe we have the ability to do that in a very unique and meaningful way in the financial services industry. We also have the ability (and obligation) to positively impact people in the tougher moments by providing resources to help change the trajectory of where they can be,” Brahma added.
Brahma will hit the ground running. Members and staff alike will benefit from both her exceptional ideas and personal commitment to furthering the Credit Union’s mission, while putting the needs of members and associates at the forefront of everything she does.
“Not only does she bring a wealth of knowledge and experience, but she’s also committed to supporting our mission as a leader of the Credit Union,” Decello said. “Dawn is an excellent complement to our strong leadership team.”
KEMBA offers a full range of financial services to its members, including savings, checking, retirement, investment, home, student, and auto loans, business loans and services, and more. Established in 1933, KEMBA Financial Credit Union is the largest Central Ohio-based credit union with ten full-service retail branches, assets of more than $2.0 billion and in excess of 125,000 members, serving residents of Fairfield, Franklin, Delaware, Licking, Madison, Logan, and Union Counties. For more information, visit kemba.org.