Credit unions across the country are sitting on an untapped goldmine. While they've mastered the art of serving individual consumers with competitive rates and member-centric service, serving small business owners continues to be a challenge.

Credit unions know this. Despite a temporary slow-down at the beginning of the year, credit unions are buying banks at a record rate. One key reason is to expand further into business lending and capitalize on the strong hold banks have on business banking.

Yet, small businesses still represent one of the most underserved segments in financial services, particularly when it comes to digital banking experiences. These entrepreneurs, who seamlessly manage their personal finances through mobile apps and online platforms, often find themselves trapped in antiquated business banking processes that feel like stepping back in time. They're forced to navigate paper-heavy applications, wait weeks for approvals, and deal with fragmented systems that make simple tasks unnecessarily complex.

For credit unions, this represents a massive opportunity.

Unlike large banks that treat small businesses as just another account number, credit unions have the community connections and member-focused culture that small business owners crave. In fact, credit unions outperform banks in overall satisfaction, according to