spot_img

What’s in Your CU Wallet? Control of Member Loyalty, Data and Perhaps Interchange Fees

Date:

By Roy W. Urrico

Screen Shot 2013-11-13 at 11.24.51 AMIn a familiar Seinfeld episode George Costanza carries a wallet so full that it throws his back out and finally explodes from being overstuffed. “This isn’t just my wallet. It’s an organizer, a secretary and a friend,” says George. To which Seinfeld suggests, “Well, your friend is morbidly obese.” Nowadays consumers seek ways to organize items previously carried in back pockets or purses onto their mobile devices. Items such as payment devices, receipts, and access to point-of-sale (POS) systems, ATMs and merchants, now sit amid an unwieldy list of apps and widgets on smart phones and tablets. Or users can manage them with an e-wallet such as the newly announced CU Wallet—a mobile initiative created by credit unions, for credit unions—which seeks to reach out to mobilizing members and also tackles the issue of diminishing interchange.

This content is for CU BUSINESS eMagazine , Special Deal: 2 websites , and NEW! The Leadership Team Builder Group Subscription members only.
Log In Register

Share post:

spot_img
spot_img

Popular

More like this
Related

Out of the Box Branch Design Has the Goal of Promoting Financial Wellness

There is growing concern that bank branches are an...

Nusenda Credit Union brings Chief Learning & Diversity Officer

Albuquerque, N.M. – Nusenda Credit Union announced today the...

Sunsetting, ATMs, and Planning for the ATM of the Future

As if maintaining your ATM fleet didn’t come with...

Greater Texas|Aggieland Credit Union Kicks Off Major Account Processing Upgrade to Better Serve Members

AUSTIN, May, 4, 2022 – Greater Texas|Aggieland Credit Union has launched...