|When you think of the holidays, you might think about gift-giving, family gatherings, and lots of great food. While these things are certainly the best parts of the holiday season, a lot of work done by a lot of people goes into the creation of those moments. For these people, the holidays can be the most stressful time of the year, as their duties at work expand rapidly in the six weeks leading up to Christmas. If you’re a business owner and have noticed that business peaks around this time of year, here are some ways to prepare your business for the holidays.|
Organize a strategic planning session to give yourself time to plan your Christmas marketing. Collect all available information, including data on previous years’ sales, analyze the current trends, and note the information you have on the clients who have purchased from you consistently in the past. Think creatively and get ideas from the Internet but be sure to make them relevant to your business. Identify what channels will produce the best ROI for your company by using various strategies such as social media advertisements, direct mail postcards, email campaigns, or classic radio or newspaper commercials. If you ship online, you may even have to prepare a little differently this year. Once you’ve done your preliminary work—including figuring out when and how you’ll be doing all your promotional activities—it’s time to get started with ordering your free giveaways, designing your ads and mailers, and working out exactly when you’ll be launching everything.
Hire Seasonal Employees
Start hiring and training extra seasonal employees earlier if you know you’ll be swamped over the holidays. In order to give excellent customer service, use seasonal workers to assist full-time personnel and make things easier for them. Without proper training, your seasonal employees could wind up frustrating the permanent staff and driving consumers away, leading to an overall decrease in revenue. But keep in mind that seasonal workers can raise the danger of workplace accidents. By having enough time to conduct thorough interviews and offering enough training, you can provide a safe environment for everyone on the job.
Focus on Morale
The holidays are particularly stressful for many people. There are a lot of parties, events, and obligations, and there is the pressure to celebrate and enjoy the season. But it’s also the end of the year when people’s patience is at its most strained. The intensity of work picks up as well. Employees will feel more positively about the holidays if you put in some work to help them. Keep in mind that not everyone in your company will have the time and energy to attend yet another party during the actual season. You could skip the major party in December and instead give everyone a small Christmas party in January. You can start with this event, then build up to your large party next year. Keeping your employees happy during these trying times is one of the best ways to prepare your business for the holidays.