By Amy Rapp Creates New Business Alliance for 2015 has successfully finished its first year in business. Run from
the Big Sky state of Montana, the new ‘S’ Corporation is the product of one industry talent’s reinvention from the Corporate CU WesCorp and its subsequent closure. Amy Rapp is the founder and CEO of, the creative business endeavor that is an aggregation of many experts from across the credit union space. offers a diverse menu of solutions that are generally not found at the traditional corporate, national CU industry provider or association. has seized the opportunity to pull together diverse talent from across the national CU space under one organization. Today working remotely, or providing services through webinars and virtual extension of staff consulting, is becoming more mainstream.

Rapp’s prior experience was as the Senior Manager and creator of the Small-Mid Markets Group, SimpliCD Sales Director, and the creator, host and producer of the nationally recognized
“CU Essentials Monthly WebCast Show” at Western Corporate Federal Credit Union. During her eight years at WesCorp, Rapp successfully created a national brand serving the small and mid-sized credit union market sector by creating very detailed and highly effective programs to assist credit unions in thriving.
Her experience in many areas of working with hundreds of CU CEOs and CFOs of all asset sizes, combined with her educational program development, public speaking, webcast producing and hosting, and specialized experience in international development, gives her a unique and hands-on perspective to offer exceptional quality programming that highlights critical and bottom-line-affecting solutions to the credit union community.

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