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The Most Profitable Product for CUs – ‘Yes, Virginia, we do have Credit Cards’

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Stop treating your credit card program as a redheaded stepchild organizational structure and program visibility. By Ondine Irving  If you haven’t heard by now, credit cards are the most profitable product a credit union can offer. In 2010, when credit unions had a prime opportunity to capitalize on the games banks were playing with their cardholders…

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