Rich Helber, CEO TFCU

Over the past 11 years that I’ve been writing this column, I’ve probably bragged about my membership in Tropical Financial Credit Union (TFCU) headquartered in Miramar, Florida at least a few times. I’ve been a member for more than 25 years, and C.U. Business Magazine, Inc. has been a business member since its launch in 2005. Also worthy of mention: CUB is the only credit union trade publication that is a CU business member doing 100% of its “banking” at a credit union. The phrase, “practice what you preach” comes to mind.

Branch BUSINESS(on page 19 of this issue) is our newest recurring editorial column and it celebrates the fact that we now have more than 1,000 branch supervisor and branch manager readers. That’s about 9% of our total readership, and it’s growing. Long live the credit union branch!

Mostly because of my chosen profession, I’ve spent a lot of time in the West Palm Beach branch of Tropical Financial to observe what goes on there as I do my personal and business banking. Although it is several miles away from my home, and even further from my office, I don’t mind going out of my way to visit the branch. Rosemary Aguilar is the very friendly and efficient manager of the branch. She is a consistent problem solver. Her staff is harmonious. It’s a busy place and they seem to be doing a lot of new business loans and mortgages, and every kind of consumer banking. The lines are often long but always smooth.

TFCU is a $580 million (assets) credit union that serves 53,000+ members throughout south Florida. It was founded in 1935 and is currently celebrating its 80th anniversary.

Richard W. “Rich” Helber has been the President & CEO of TFCU since 2010., when he was recruited to succeed long-time CEO Greg Blount, following his retirement.2010 was a terrible time to begin a financial services job due to the “great recession” which was in full bloom, and also was creating havoc at Tropical FCU. Loan losses were dramatic and the trends were not in favor of the institution’s continued success.

This content is for CU BUSINESS eMagazine , Special Deal: 2 websites , and NEW! The Leadership Team Builder Group Subscription members only.
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