by Kenneth C. Bator, MBA A few years ago, a colleague of mine read an e-mail my firm had sent promoting a loyalty program that…
Posts tagged as “marketing”
By Dennis Child Recent economic news indicates that the long loan drought may be coming to an end for financial institutions. Indeed, many reports state…
BY MYLES BRISTOWE George Orwell once said, “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than…
By Rex Johnson We agreed to work with CU Business magazine because of their commitment to excellence. In my last article I promised to reveal…
How South Carolina Federal Credit Union is using technology to get young people excited about finance By Laura Enock It’s always difficult to sell young…
By Kelly Outwater Though some may argue that a robust suite of e-services is a better investment than a new branch, many consumers disagree. A…
By Sharon Sweda Exciting things are happening at BCU, the Vernon Hills, Illinois based credit union. Points of difference start with the non-profit status of…
By Sharon Sweda It has taken nearly two decades to reach the point where the cost of print advertising has diminished significantly enough to allow…
By Keith Brannan Managing a credit union has its fair share of challenges to say the least. Near the top of that list is the…
By Paul Ablack Amazon is featured as an “Analytic Competitor” in the book Competing On Analytics by Thomas H. Davenport and Jeanne G. Harris. At…
By Mark Sullivan Undoubtedly member growth and retention lie at the heart of the metrics that measure a credit union’s success. All across America credit…