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Strum Platform signs SESLOC Federal Credit Union to their Next Gen Data Analytics Marketing Platform

SEATTLE, WA., April 21, 2021, Strum, a financial services strategic marketing and
brand consultancy, announced the signing of $1 billion SESLOC Federal Credit Union
in San Luis Obispo, CA, as the latest client on their cloud-based data analytics
solution Strum Platform.™

Strum Platform™ is a next generation Business Intelligence
analytics platform that enables financial leaders to build richer consumer
insights leveraging enhanced and accurate data, AI and marketing automation to
personalize journeys that enhance profitable relationship opportunities and measure

SESLOC’s COO, Kelli Fite said, “we chose Strum Platform™ from other analytics
systems, because it could enhance and speed our digital experience initiatives,
while driving business growth results. Critically important too, we could
deploy it in months, not years.” She continued, “our managers are hungry for daily
insights into our members’ relationship journeys and simple, visualized KPI
dashboards that improve our adaptability. We need BI insights that tell stories
to help us collaborate around making smarter, faster decisions to improve our
performance and growth.”

“We’re excited to leverage Strum’s deep financial marketing analytics expertise
and strategic insights that went into the design of the platform,” added Kara
Clark, Marketing Manager. “We needed greater ability to advance our digital
marketing automation, while measuring marketing performance, member targeting,
ROI and conversions across our channels. Strum Platform’s advanced analytics and
integrations are unique in the market today.”

Strum Platform CEO Mark Weber added, “many of our C-Suite clients are swimming
in data, but starved for analyst-level intelligence to improve insights into
their member’s needs and pain points they can act on.” “Improving people’s lives
with more personalized solutions requires enhanced segmentation, intelligent data
and AI models to deliver simple, relevant solutions across multiple channels.
We built our BI platform to help leaders drive more nimble strategy decisions
and actionable results to improve performance, profitability and personalization.”

About Strum Platform™

Strum Platform  is a next-generation Customer
Data Platform designed to help financial industry leaders optimize relationship
growth and performance with actionable analytics. It leverages business
intelligence, AI and marketing automation to personalize user experiences, deepen
profitable relationships and track marketing ROI across channels.

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