VIEW FROM THE CROW’S NEST : BY JULI ANNE CALLIS
Setting a Successful New Course from Sea to Shining Sea
Successful credit unions across the nation are finding ways to turn their sails into the wind to achieve very smooth sailing. How are they accomplishing such calm waters when so many CUs have been fighting the waves? Ride along with two successful navigators as they share the secrets to their victories at sea.
From the Pacific to the Atlantic Oceans, the rise and decline of many credit unions has been well documented as even the most seasoned helmsmen have found these times very challenging to navigate. There are far too many tales of historically sound credit unions that hit choppy seas, rendering their ships virtually “adrift at sea.” Unable to get sufficient wind in their sails, they failed to stay afloat. In this article, two successful navigators will offer a bird’s-eye view of what led to victory at sea for their organizations.
