Scoring a Touchdown for Financial Literacy – A case study of Financial Football at Suncoast Schools FCU


By Laura M. Enock

Many credit unions are concerned about financial education and there are excellent resources and programs available that will help you introduce financial education to schools or find other ways to reach younger members of your community. While all of these programs are good, some work better than others. But is it really possible to get school kids so excited about personal finance that they’ll devote hours of their own time to studying it?

Believe it or not, that’s what one credit union in Florida accomplished.

Screen Shot 2013-05-09 at 1.56.00 PMBefore you decide that it’s impossible, consider this: What if there was a financial education competition between classmates, classes and, eventually, other schools? What if the competition was modeled after spelling bees? Could it work? Would students take an interest and participate in something that’s optional in their free time?

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