Rebuilding after the Recession – GTE FCU’s Road to Recovery


Tampa, Fla.-based credit union shares story of finding footing after housing meltdown

With a front-row seat to the U.S. housing market implosion that began in 2007, Tampa, Fla.’s GTE Federal Credit Union has fought to regain its footing. Now, following two years of financial losses, branch closures and membership declines, the $1.5 billion credit union says it is back on track.

President/CEO Joe Brancucci joined GTE FCU in 2010 after serving as chief operating officer for Prime Alliance, which he founded in 2001. He and the credit union’s leadership team have worked to bolster the Credit Union and its community, and are the focus of the second-quarter Credit Union Strategy and Performance (CUSP). CUSP is Callahan & Associates’ quarterly publication highlighting credit union industry performance data and related commentary.

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