BY TIM O’HARA
Mobile Banking +11th Anniversary of CU Business
Welcome to the Mobile Banking issue of “CU BUSINESS,” which also neatly marks our 11th anniversary of delivering you the finest information. Our aim remains the same: to help you successfully operate your credit union to maximum efficiency and member satisfaction.
As always, we’ve lined up an excellent collection of articles covering various disciplines: Finance; Leadership; Compliance; Lending; Marketing and Technology. Here’s a small sample of what you’ll find in this issue:
• MARKETING – BancVue’s CEO, Gabe Krajicek, returns following a two-year absence from the pages of “CU BUSINESS” magazine to tell you how you can attract and retain new members. Find out his strategy for luring them away from the “megabanks” with four easy tips.
• MARKETING – CU Content’s Laura Enock tell us what Apple’s most recent product announcements mean for credit unions.