Publisher’s POV – May 2013


unnamedThe other day I read another Death of the Branch article on the Internet—a three-part story! Its argument that technology will replace the branch was pretty forceful and nearly had me convinced. However, later that day I visited my CU branch and was met with a long line of members and a busy staff scurrying about trying to serve them. Clearly, this branch was not even close to death: What a relief!

My own family has been members of Tropical Financial Credit Union for more than 20 years. We’re a credit union’s dream and have done 100% of our banking, including mortgages, checking and numerous auto loans, at TFCU since 1989.

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