By Jack Kelly
The credit union movement prides itself on building lifetime relationships with members by offering them the best products and services in the financial industry. We often speak about wanting to be our members’ primary financial institution—although I would prefer only financial institution—but do we actually live up to that ideal?
Tracking Products per Household (PPH) is one of the best ways to measure whether or not we do. Simply put, PPH is defined as how many products our members use on average. That sounds simple, right? Most of us probably assume that we fall into the double-digit category, but do we really know? I thought it would be interesting to find out what the actual number is.