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Play Ball! Hoops Game Major Coup for Credit Union’s Visibility

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CU CONTENT : BY LAURA ENOCK

She shoots, she scores! Discover how a CU marketing specialist transformed her high school nostalgia for hoops into a boon for Brewer Federal Credit Union with an alumni game tradition that continues to score the CU attention long after the final buzzer.

Everyone knows that sports advertising works. For community CUs, there should be community sporting events. That was the thinking of Amy Collinsworth, Marketing Specialist at Brewer Federal Credit Union in Brewer, Maine. Amy is a dynamo. She earned a Bachelor of Arts in New Media from University of Maine – Orono, and then went on to obtain an Associate of Computer Aided Drafting from Eastern Maine Community College. Despite having been at Brewer for just six months, she’s already got the credit union on the cutting edge of digital technology. That approach was borne out of the shadows of Mt.

Katahdin. Amy was born and raised in Millinocket, a town about an hour away from Brewer that she describes as “in transition.” “The schools are hoping to consolidate in the future, the Great
Northern Paper Mill has closed its doors for good, and people are trying to get used to a new life.”
Where most people see trouble, Amy sees opportunity. Millinocket has always been a hotbed for high school hoops. Amy herself played for Stearns High School. One of the highlights of the basketball season is the alumni game, a great chance for people to reconnect and for Stearns alumni to play their
cross-town rivals, Schenck High School. It’s a tradition Amy remembered fondly from her childhood.

This content is for CU BUSINESS eMagazine , Special Deal: 2 websites , and NEW! The Leadership Team Builder Group Subscription members only.
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