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Hispanic or Latino?

By Miriam De Dios Over the years, there has been constant debate over whether to use the term “Latino” or “Hispanic” when referring to people…

BCU Narrows Marketing for Wider Impact

By Sharon Sweda Exciting things are happening at BCU, the Vernon Hills, Illinois based credit union. Points of difference start with the non-profit status of…

The Company Killers

By Marc A. Bringman When an ousted CEO is invited back to address the corporate decline since his departure, he poses a straight-to-the-point challenge to…

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