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Nurturing Mobile Channels at 3Rivers Federal Credit Union for Critical Growth Opportunities

By Laura Enock

Screen Shot 2014-04-15 at 3.36.19 PMWhile mobile banking is a relatively new service, many credit unions offer it and know that doing so gives them a competitive edge. Credit Union Business spoke with Melissa Shaw, Marketing Communications Manager at Fort Wayne, Indiana based 3Rivers Federal Credit Union. 3Rivers FCU was the first credit union in the United States to offer Mobile Bill Pay using Picture Pay technology.

While mobile applications vary in how much they can do, the 3Rivers Mobile App allows members to view their accounts, transfer funds, search transactions, find surcharge-free ATMs or branches, and deposit checks by taking a photo that appears in the member’s account in real-time.

In July of 2013, 3Rivers expanded its mobile banking capabilities by launching Mobile Bill Pay. It utilizes Picture Pay technology, which allows users to quickly snap a photo of a bill then enter a payment date and amount to easily transmit payment to their payee. Additional user features include expedited payment options that allow users to store payees for quick future reference. “We also host a mobile version of our website where members can manage their accounts and even apply for a loan,” Shaw says. “Although, we will have a more responsive website design in the near future that will bring a much tighter integration.” When completed, the site will appear very much the same whether it’s viewed on a desktop, laptop, tablet or mobile phone.

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