When we launched Credit Union BUSINESS magazine on July 1, 2005, it was made out of paper and delivered by hand through the US Postal Service. Those two functions required more than one month to accomplish – sometimes, even longer.
But, right from the start, the information we delivered to our growing list of credit union executive readers was “spot on!”
I had envisioned a team of credit union C-Level executives during a regular monthly meeting to discuss progress from various departments. CEO, CFO, Chief Lending Officer, Chief Technology Officer, Chief Marketing Officer, and HR head, among others.
Right from the “get go,” we were very fortunate to attract a roster of experts on those crucial topics that I knew were being discussed around that conference table; finance, lending and collections, marketing, leadership, technology, branching, training, compliance and more.
After one decade of printing and mailing, Apple Computer’s Steve Jobs and other technology visionaries created a digital revolution that cut magazine publishing turnaround from one month to 15 minutes. CUBUSINESS changed with the times and developed a page-turning digital replica of the old fashioned paper and ink trade magazine. I just counted them, and you can find 97 past issues on our website, www.cubusiness.com .
Today, I’m thrilled to turn the page on another chapter of our growing publishing company with this brand new format of single page-point and shoot version of CU BUSINESS. In an effort of “changing with the Times,” I’ve been an admirer of www.nytimes.com for awhile now, and we are working diligently to present as much good information as possible in one page where our readers can point and shoot at any article they choose without lifting a finger or turning a page.
We are also making two other important changes with CU BUSINESS:
- Instead of publishing monthly, we’re going to be sending shorter issues every week to our growing audience credit union subscribers, and we’ll add articles fo our website as soon as they arrive in the office.
2. And, just for our our new Team Builder subscribers, we’ll create special issues centered on topics according to team job titles: Lending & Collections, Technology, Finance, Cooperative Governance, Marketing, Training, Leadership, Branching, Compliance, Staffing.
3. Fifteen years ago, expensive printing and postage costs meant we had to charge more than $100 for an annual subscrition to CU BUSINESS, but thanks to the savings with digital publishing, we’ve dropped our annual subscription to just $24 per year- or $2 per month for a mountain of helpful information to help you run your credit union. Please subscribe today!
Thanks for reading, and I hope you will continue to allow us to send you regular updates and helpful articles by clicking the red button below and chipping in just $24 for a whole year’s worth of Credit Union BUSINESS News!
Editor & Publisher