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New CEO Introduced At Bloom Credit Union

Joseph Heintskill

GRAND RAPIDS, MICHIGAN, JUNE 14, 2021 – Bloom Credit Union (BCU) announced on Monday that BCU’s Chief Financial Officer, Joseph Heintskill, will succeed Daniel Baines as president and CEO next month.  After leading the Wyoming, Michigan-based financial cooperative for four decades, Baines is retiring on July 1. 

Heintskill has twenty years of financial institution experience.  He joined Bloom as Chief Financial Officer in 2013.  “Joe has a wealth of experience in the financial and credit union worlds.  The board has full confidence in his ability to continue the great work that Dan and the management team have done,” BCU Chairman, Roxanne Speck said. 

Daniel Baines

“Dan’s leadership and dedication to serving our membership has been a driving force behind the success of the credit union for the past 40 years,” Heintskill said.  “I look forward to working each day to make sure Bloom continues to have a positive impact on our branch communities,” Heintskill said.

The credit union has $190 million in assets and serves more than 14,000 members through five West Michigan area branches. 

Over the years, Bloom has expanded its services to meet the evolving financial needs of members, from investment planning services and a versatile mobile app to small business loans and mortgage services.   For more information:

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