Marketing to Moms – Verity Credit Union Attracts Moms … without Turning Off Everyone Else


By Laura Enock Momprenuers. Mommy bloggers. Deal sites for moms. What is it about moms that have turned them into the hottest demographic for marketers? “Credit unions don’t like to exclude anyone, and so our target markets have become so broad,” says Shari Storm, SVP at Verity Credit Union and author of “Motherhood is the…

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