Manatee Community FCU – Bradenton, FL | Assets $35 Million

case-study

BY BILL HULSTRAND

The credit union operates in a very low income community and had historically struggled to maintain positive growth. Sherod Halliburton started at Manatee in February 2012 as Executive Vice President, and immediately kicked off a number of initiatives to get things turned around at the credit union. He was promoted to President in July 2013. We reached out to Mr. Halliburton to find out exactly how they’ve been able to reach and exceed many of their goals.

LSCI: What is your background and how has that served you in your role as head of Manatee?

Sherod Halliburton: My background is in community development, so I have a lot of experience in connecting various organizations. I also have a background in credit, so the credit union arena was really a perfect fit for me. At Manatee, we’ve formed partnerships with many local businesses and community groups, which has really allowed us to connect with people and move the needle in our local marketplace. One of my mantras has always been “doing well by doing good”, and we’ve tried to incorporate that in to everything we do at the credit union too.

LSCI: What kind of things did you do when you first started at the credit union to turn things around? 


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