spot_img

Louder than Noise: Can Members HEAR Your Brand?

Date:

Michelle McGovern Stewart, Chief Marketing Officer, Firefighters Community Credit Union
Michelle McGovern Stewart, Chief Marketing Officer, Firefighters Community Credit Union

What comes to mind when you think of your credit union’s brand?

Chances are, you think of its visual elements such as your logo, colors, design, etc. But have you considered what your credit union sounds like? What do members hear when they interact with your credit union?

When Michelle McGovern Stewart, Chief Marketing Officer for Firefighters Community Credit Union in Ohio joined the credit union almost two years ago, the company was communicating to the market in several different ways through several different channels and working with several different marketing vendors to execute their efforts. In her words, “There was a lot of noise but no consistent message.” As with many CUs, Firefighters Community Credit Union, with few internal resources to draw on, had outsourced a number of marketing creative functions. But spreading the work among a variety of vendors created widespread inconsistencies. 

This content is for CU BUSINESS eMagazine , Special Deal: 2 websites , and NEW! The Leadership Team Builder Group Subscription members only.
Log In Register

Share post:

spot_img
spot_img

Popular

More like this
Related

Riverways FCU Expands Field of Membership with Assistance from CUCollaborate

Riverways FCU was recently granted a large community field...

Financial Liaisons: Why Do Customers Fall in Love? Banks Have Discovered the Answer

Banks Get Surprisingly Positive Reviews From Customers, According to...

MarketMatch selected by Education Credit Union for website redesign

June 25, 2021—Waynesville, Ohio— MarketMatch, Inc., a full-service, digital-forward...

Ascend Federal Credit Union Wins Two CUNA Diamond Awards for Excellence in Email and Video Marketing

Credit union trade group recognizes Ascend’s expertise to creatively...