Press "Enter" to skip to content

Leveraging Social Media Insight to Reach Gen X and Y Markets

By Dan Shannon, Senior Vice President, Consulting Services, FIS

Screen Shot 2013-05-09 at 1.39.36 PM

The mounting pervasiveness of social media prompts credit unions to rethink strategies to reach the younger market that’s enamored by Facebook, Twitter and other such channels. This article explores social media’s potential impact on credit unions’ marketing strategies. Initially, we will examine characteristics of the social media “chatter” that surrounds financial services providers and that reflect findings of exclusive research compiled on behalf of FIS™ Consulting Services by NM Incite. Then, we’ll describe strategies to drive marketing success in reaching Gen X and Y customers.


Want to keep reading? This content is for subscribers only.

Log In Register


Comments are closed.

Mission News Theme by Compete Themes.
Skip to toolbar