By Dan Shannon, Senior Vice President, Consulting Services, FIS
The mounting pervasiveness of social media prompts credit unions to rethink strategies to reach the younger market that’s enamored by Facebook, Twitter and other such channels. This article explores social media’s potential impact on credit unions’ marketing strategies. Initially, we will examine characteristics of the social media “chatter” that surrounds financial services providers and that reflect findings of exclusive research compiled on behalf of FIS™ Consulting Services by NM Incite. Then, we’ll describe strategies to drive marketing success in reaching Gen X and Y customers.