Leveraging Social Media Insight to Reach Gen X and Y Markets


By Dan Shannon, Senior Vice President, Consulting Services, FIS

Screen Shot 2013-05-09 at 1.39.36 PM

The mounting pervasiveness of social media prompts credit unions to rethink strategies to reach the younger market that’s enamored by Facebook, Twitter and other such channels. This article explores social media’s potential impact on credit unions’ marketing strategies. Initially, we will examine characteristics of the social media “chatter” that surrounds financial services providers and that reflect findings of exclusive research compiled on behalf of FIS™ Consulting Services by NM Incite. Then, we’ll describe strategies to drive marketing success in reaching Gen X and Y customers.

This content is for CU BUSINESS eMagazine , Special Deal: 2 websites , and NEW! The Leadership Team Builder Group Subscription members only.
Log In Register

Share post:



More like this

Out of the Box Branch Design Has the Goal of Promoting Financial Wellness

There is growing concern that bank branches are an...

Sunsetting, ATMs, and Planning for the ATM of the Future

As if maintaining your ATM fleet didn’t come with...

Greater Texas|Aggieland Credit Union Kicks Off Major Account Processing Upgrade to Better Serve Members

AUSTIN, May, 4, 2022 – Greater Texas|Aggieland Credit Union has launched...

Are Paper Statements Dead? How to Best Serve Your Customer in a Digital World

The average American spends seven hours a day looking...