Knowledge Is Power


Ask the Right Questions, Listen to the Answers

FIS executive Pat Valentino shares tips on how to make your credit union more relevant.

By Joyce Moed, Editor

As senior vice president and general manager for FIS’ Real Time Solutions Division and with more than 35 years of banking and technology experience in financial institutions, Patricia Valentino is well versed in the unique challenges of credit unions, ranging from multi-national financial services to community institutions.

Valentino was also a founding principal of a financial services management consulting firm, specializing in strategic planning, information systems implementation, software conversion planning and regulatory compliance. As a former chief information officer for a $1.3 billion community bank, her perspective on using information technology to assist in supporting a financial institution’s strategic business plan, and developing a deeper understanding of the underlying client base, is unique.

“The four Rs are all tied together,” Valentino explained, speaking about Risk, Regulatory, Revenue and Relevancy.  “The 4 Rs are all tied together.”

“You are in the business to make money you can share with your members,” Valentino said. “Which type of members holds the best value to the credit union? Get more of them.”

FIS is making the “Four Rs” (Risk, Regulatory, Revenue and Relevancy) its four pillars this year, including them in its presentations, interviews and whitepapers.

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