July ’13 POV


A few minutes ago I was talking on the phone with Katy, a technician from our e-mail vendor, and found myself gearing up for an e-mail flight. I was valiantly attempting to get the body of my message centered on the page and Katy was doing her best to help me. Together, we carefully studied each line and character of HTML code. To those of you uninitiated in the arcana of HTML code, it looks exactly like this:Screen Shot 2013-07-10 at 10.30.40 AM

Except in this case, it covered an entire page and consisted of thousands of characters, which, frankly, all looked  Greek to me!

It was on my third pass of slogging through the text trying to find a telltale “align right>” message when I suddenly stopped and asked myself, “What in the world am I doing?” I used to be a sales executive and a top-tier frequent flyer—first class upgrades—paid to travel all over country. I treated customers to really nice lunches and dinners and many rounds of golf.  I thought it was hard work.

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