By Tony Rizzo
Do you need an MCIF? Maybe you’re not sure. Maybe you need to know how to show why buying an MCIF is necessary when talking it up to senior management. Specifically, exactly what will your institution gain by having one?
Generally speaking, an MCIF (Marketing Customer Information File) is the source and pivot point of strategic information that can be used in multiple ways to help you identify and retain your existing members while helping you cost-effectively target new ones.
Let’s discuss the raw financial benefits of buying an MCIF vs. hiring an MCIF Service Bureau to deliver these same benefits for you.