CENTERVILLE, OH – Support EXP credit union clients continue to rise to the challenge when it comes to being there for their members, according to the results of Forbes’ annual survey of Best‐in‐State Banks and Credit Unions.
For the third year, Forbes partnered with market research firm Statista to survey nearly 25,000 financial consumers in the U.S. for their opinions on their current and former banking relationships. Financial institutions were scored on overall recommendations and satisfaction, as well as five subdimensions: trust, terms and conditions, branch services, digital services and financial advice. Of the 5,236 credit unions nationwide, only 182 (3.5%) were designated as Best‐in‐State.
Eight of the credit unions on this year’s Forbes Best‐in‐State list rely on Support EXP solutions and expertise to measure and improve their member experience. The survey period ran from March 30 to May 17 – when the nation was feeling the initial brunt of the COVID‐19 pandemic. Any business would have a ready excuse for not being at the top of its game when it came to customer service. But Forbes‐quality credit unions saw the crisis as an opportunity to truly live up to their brand promise when their members needed them the most. They stood out as a source of much‐needed stability and security in a time of rapid, unprecedented change.
“Support EXP salutes our clients on the 2020 Forbes Best‐in‐State list,” says Rhonda Sheets, founder, CEO and President of Support EXP. “They are succeeding in the face of daunting challenges because they have the agility to adapt while always keeping their members as the focus. They continue to listen to what their members need and are a trusted source of strength.”
According to Sheets, credit unions committed to listening to their members will have the clarity to see the path to a successful future. Those credit unions that recognize the importance of using robust MX intel to inform their strategy will come through the pandemic strong.
Support EXP is proud of its clients who are winning by keeping the member experience at the heart of what they do, every day. Having its clients so well‐represented on Forbes’ list year over year is evidence of the effectiveness and impact of Support EXP’s solutions, as well as a testament to its clients’ dedication to their members. In uncertain times, this commitment can make all the difference.
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