The Future is One-Click Lending
Imagine you wanted to book a vacation or a business trip, but instead of heading to an online travel site, you had to dial the number of a travel agency. When you reach an agent, you have to discuss your preferences and budget, share personal information, and then wait several days for the agent to call back with options. Jumping through so many hoops in today’s “one-click” world would seem unacceptable. Yet this is what borrowers typically experience when they apply for a loan, and it’s a big problem for credit unions.
“We’ve noticed shifts in member expectations over the last few years. It’s about more than the transaction for them. They want an experience that...